Professional in Digital Marketing
Master online branding, SEO, and paid advertising through hands-on industry-standard projects.
Digital Marketing
Masters in Digital Marketing
This professional course empowers students and business owners to design and manage integrated digital marketing campaigns. Participants will learn to synchronise various online channels to drive innovation, business growth, and digital transformation.
Duration
60 hours
Who can join
Basic computer literacy and a foundational understanding of the internet are required. This program is suitable for students, aspiring marketers, and entrepreneurs.
Course goal
To master the fundamentals of digital business models and develop effective strategies for multi-media advertising and customer engagement.
Who should consider this
- Aspiring Digital Marketers
- Business Owners and Entrepreneurs
- Marketing Professionals
- Recent Graduates
Software / tools
- Google Ads
- MailChimp
- Google Display Network
- Facebook Ads Manager
Potential career paths
- SEO Specialist
- Social Media Analyst
- Digital Marketing Executive
- Content Marketing Coordinator
Syllabus
- Content Management Systems (CMS) and Logic
- Digital Ad Server Roles and Data Processing
- Display Advertising Formats and Online Metrics
- Pricing Models: Performance vs Impression Based
- Google Ads and Display Network Campaign Setup
- Remarketing Strategies and Display Planning
- Video Marketing Trends and Social Ad Management
- Email Marketing and Subscriber Acquisition
- SPAM Regulations and Global Best Practices
- MailChimp Configuration and Automation
- Transactional Emails and Lead Nurturing
- Social Media Advertising and Analytics
- Search Engine Optimisation (SEO) Fundamentals
- Big Data Context in Modern Marketing
- Machine Learning Applications in Digital Strategy
- Professional Networking and Personal Branding
- LinkedIn Profile Optimisation for Job Seekers
- Career Preparation and Elevator Pitch Mastery
Fees and batch timings are shared on enquiry. Career paths are possibilities, not guarantees.
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