Masters in Digital Marketing
Comprehensive training in multi-channel digital strategies and online brand transformation.
Digital Marketing
Professional in Digital Marketing
This comprehensive program covers essential marketing frameworks and advanced digital tools used by modern businesses to build their online presence. Students will gain practical experience in managing datasets, optimizing websites, and launching simulated ad campaigns across multiple platforms.
Duration
90 hours
Who can join
While there are no strict educational requirements, a basic understanding of marketing principles and computer literacy will help you learn faster.
Course goal
To transform students into job-ready professionals capable of planning, implementing, and monitoring data-driven digital marketing strategies.
Who should consider this
- Graduates looking for career opportunities in tech
- Business owners aiming to grow their online sales
- Marketing professionals transitioning to digital roles
- Freelancers offering online branding services
Software / tools
- Google Analytics
- Google Ads
- Facebook Ads Manager
- SEMrush
- Google Search Console
- Google Trends
Potential career paths
- SEO Specialist
- Digital Marketing Executive
- Social Media Manager
- PPC Analyst
Syllabus
- Digital marketing framework and customer journey mapping
- Content strategy: creation, distribution, and auditing
- Storytelling techniques for brand engagement
- Social media landscape: Facebook, Twitter, and Instagram
- Managing business pages and community engagement
- Social media KPIs and performance measurement
- Facebook Ads Manager and audience networking
- Retargeting and display advertising strategies
- SEO fundamentals: authority and relevance
- Keyword research using Google Trends and Keyword Planner
- On-site SEO analysis: robots.txt, metadata, and site speed
- Technical SEO audits and organic traffic monitoring
- Search Engine Marketing (SEM) and PPC foundations
- Google Ad Rank and CPC optimization
- Landing page experience and conversion improvement
- Google Analytics for SEO tracking and reporting
Fees and batch timings are shared on enquiry. Career paths are possibilities, not guarantees.
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