Core skills
SEO, social media, content writing, paid ads basics and analytics. You don't need to be an expert in all of them, but you should understand how they fit together.
Practise on real projects
Run a page for a local shop, start a small blog or help a friend's business. Real results count for more than certificates alone.
First roles to aim for
Digital marketing executive, SEO executive, social media executive or content coordinator, in agencies or in-house teams.