Graphic Design

Syllabus

• Introduction to Graphic Design — Introduction to graphic design and visual communication; Types of graphic design for print and digital media; Design process and creative brief; Understanding target audience and design purpose; Design references and inspiration
• Design Principles — Elements of design: line, shape, form, space, and texture; Principles of design: balance, contrast, alignment, hierarchy, and repetition; Colour theory and colour combinations; Typography and font pairing; Composition and visual hierarchy; Layout and grid systems
• Adobe Photoshop — Interface and workspace; Image editing and retouching; Layers, masks, and selections; Cropping, resizing, and image correction; Background removal and image manipulation; Text effects and creative compositions; Social media creatives and advertising banners; Exporting images for web and print
• Adobe Illustrator — Interface and vector design basics; Shapes, paths, and pen tool; Working with colours, gradients, and strokes; Typography and text effects; Logo design and icon creation; Illustrations and vector artwork; Creating posters, flyers, and brochures; Exporting vector and print-ready files
• Coreldraw — Interface and document setup; Drawing and editing tools; Working with text and shapes; Logo and layout design; Visiting cards, letterheads, and stationery; Flyers, brochures, and invitations; Print layout and file preparation
• Canva and Digital Design — Canva interface and templates; Creating social media posts and stories; Presentation and promotional designs; Brand kits and reusable templates; Resizing designs for different platforms; Responsible use of templates and design assets
• Branding and Marketing Design — Brand identity basics; Logo concepts and brand colours; Business cards and stationery; Posters, banners, and advertisements; Social media campaign creatives; Digital marketing and promotional materials; Consistency across brand communication
• Print and Digital Production — Image resolution and file formats; RGB and CMYK colour modes; Bleed, margins, and print dimensions; Preparing files for printing; Exporting graphics for websites and social media; Copyright, licensing, and use of design assets
• Practical Projects — Logo and brand identity project; Social media post series; Promotional poster or flyer; Visiting card and stationery design; Brochure or advertisement design; Final portfolio project
• Career Preparation — Building a graphic design portfolio; Understanding client briefs and feedback; Design presentation and file handover; Resume preparation; Interview and freelance-work guidance